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You Be The Judge
A solo ad is a special offer or information about a product or service emailed to opt-in subscribers of ezines or online publications.
This is an acceptable practice because readers are typically informed when they subscribe that they can expect a solo ad mailing on occasion.
Most solo ads are purchased directly from the ezine itself because the publisher provides good prices and incentives for an advertiser to purchase from them directly.
I do recommend solo ads if you can find a good broker for a decent price. Some of your ads may go on mailings that are no longer read, people just simply forgot to opt-out or maybe donít know how.
Conversion rates on solo ads are typically better than top sponsor ads. However, running your own newsletter will always out perform solo ad mailings.
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