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Usually buying an advertising list from a list broker is a bad idea, as they keep reselling the same lists hundreds of times and never retire them. I've bought lists from these places, and even received some letters back saying the person has gotten over 10 solicitations from similar companies which shows how poor the quality is.
There's typically two ways to develop an advertising list, one is in-house based on your existing customer lists, or you can buy them from a list broker. An Advertising List is a list of email addresses of a company’s customers which is used to advertise specials, current catalogs, or other mailing lists for offline businesses that send catalogs, post cards, and the like to.
Email advertising lists are never a good idea. Sometimes they will be claimed as opt-in but they usually never are. Even if a company for permission, for example to send to their customer’s information about something, it doesn't (in almost all cases) give you permission to email them as well.
Reputable or quality advertising list brokers are almost nonexistent, so be careful when shopping for an advertising list. Whether it's regular mailings like catalogs or email, a targeted advertising list can be a powerful tool but only if you develop it yourself. Remember that your own customer list will always out perform any other.
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