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Autoresponders is what puts your business on autopilot. Since the Internet is all about automation and using technology to make our lives simpler we recommend a system that uses a specialized Internet marketing tool called a sequential or automatic follow-up autoresponder.

An autoresponder is nothing more than a little online robot that spits out predetermined messages to anyone who contacts it via-e-mail. If you send an e-mail to this robot it will send out your sales message, letter, or pitch 24 hours a day 7 days a week without fail. In addition to sending out the first message for you, you can upload an sequential follow-up messages and have them e-mailed automatically to the appropriate prospect at the appropriate time all without your intervention.

A prospect could get your first sales letter right a way, three days later get the next one, a day latter get another one, five days later get the next, and so on. You program which message goes out when based on the prospect's initial contact with your little e-mail robot. This follow -up autoresponder literally puts your entire lead capture and follow-up management literally on autopilot.

There are some things you will have to do yourself of course. They are:

You are going to have to create the mailings yourself and write them and set them up in the autoresponder.

Prospects  have to put their name into the autoresponder. If you add a link to your website that will do it.

The content is usually fixed so they don't really contain any current news or specials. That is pretty easy to overcome since you can do a specialty mailing to your list (on top of the autoresponder messages) but you shouldn't mail your people too much or too little.

You will need to be careful about mailing too often because that could have people opting out of your materials because they might believe that you are to aggressive. Mailing them not enough will work against you as well because people will opt out because they won't remember who you are.

I personally think you should mail out at least once a week for the first month and then every two weeks the second month and then every three weeks the third, and than once a month after that.

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