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Direct marketing sometimes know as direct mail or mail order is about a 800 billion a year industry, and some even estimate it to be almost twice that volume. You don't need to capture a great percentage of that market to be a landslide success!
Direct mail can be print which is sent by traditional mail or it can be done on the Internet. Mail order or Internet order can be a very lucrative business. Ads that capture a response or as they say in the business "killer copy" are not only needed, they are an absolute necessity.
Creating ads that sell and mail pieces that people will respond to are important, but you are going to have to go after the right market real trick to making money in direct mail is in testing. Picking the right product is only 30% of the proposed sale.
Obtaining a qualified list of prospects is one of the most important things required. Sometimes it is worthwhile to pay a bit more to your list broker in order to obtain a list of those people who not only have purchased through mail order, but have purchased within the last 60 days or so.
Then you know they are qualified buyers.
Another major point is the need for testing. One interesting story proves a point about the need for testing. In the early days of the 'Lands End" catalog the owners focused the Company on a ' water sports equipment' catalog filled with all sorts of boats, rafts, life jackets, etc.
When the orders started coming in... the orders were for the few clothing items that they had included as an afterthought... Not the sports equipment !
The customers told them what they didn't want to hear... but they had sense enough to listen... which sometimes is the most important thing we can do.
Well, you can bet the clothes immediately became the primary items of success and the water craft equipment disappeared in a big hurry. Today Lands End is one of the most successful clothing catalog companies in the nation.
There don't even seem to be competitors. There are over 300 million people in the U.S. alone and no one company or individual could possibly cover all that . So come on in and join in the fun.
What you should do is find somebody that is going to teach you the ins and outs of direct marketing, mail order marketing and even Internet marketing.
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