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A financial planner guides clients in making sound, informed decisions on the risks and rewards of specific financial investments and opportunities. As a financial planner, you look into all aspects of the client's financial life, including income from all sources and financial commitments. Unlike a broker which looks only in stocks, you choose from a wide variety of financial instruments, such as bonds, mutual funds, real estate, venture capital opportunities, and others to help your clients reach their financial goals. Your tasks can range from providing consulting services to businesses on pension plan investments to as simple as helping individuals manage their bank statements.
Demand for this business continues to grow as investment vehicles become more complicated and the tax implications increasingly become pervasive. To start in this business, you need to have an extensive knowledge, training, and experience working for the finance industry. While no state or federal legislation define the qualifications of a financial planner, you need to decide how you will function as a financial advisor and get the appropriate certification and license.
Many either register with the Securities and Exchange Commission to become a Registered Investment Adviser or take specialized training and pass exams to become a Certified Financial Planner. To become a CFP, you need to pass exams in six areas: tax management, investments, insurance, employee benefits, retirement and estate planning. You also need to complete 45 hours of continuing education every year. Other organizations that issue financial planning credentials include the National Association of Estate Planners and Councils (for Accredited Estate Planner), Institute for Investment Management Consultants (for Certified Investment Management Consultant), Association for Investment Management and Research (for Chartered Financial Analyst), and American Society of Certified Life Underwriters and Chartered Financial Consultants (for Chartered Financial Consultant).
A financial advisor can expect to earn anywhere from $40,000 to $90,000 per year. You can charge by the hour (typically $50 to $150 or more per hour), a percentage of the assets managed in the portfolio, or commission from investment products sold. If you are working on a $1 million portfolio for a client, your 2 percent commission could give you $20,000. You can justify your costs by showing clients how to increase return on investment by an amount greater than the commission.
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