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John Carlton has been around for a very long time. Yet he seems to be a mystery man to most people. It's probably because for nearly 20 years, he's been quietly churning out the best ad copy man kind has ever seen all while sitting behind a desk.
Yes, John Carlton has been behind the scenes of some of the greatest marketing campaigns in advertising history. But until recently, he purposely remained fairly anonymous and chose to avoid the spotlight. But nobody can dispute the fact that he was one of the world's highest-paid freelance copywriters. He only earned his great reputation after 20 years in the marketing trenches creating fortunes for major corporations.
He was the big-time freelancer that Los Angeles agencies snuck in the back door to do the genious, hard-work their staff writers couldn't pull off. I'm on the “inside” with the country's top marketing geniuses, including the notorious Jay Abraham. He was also the featured "Start speaker for Dan Kennedy at his sold-out November 2002 Copywriting Boot Camp.)
He was also a close friend and business partner of the legendary Gary Halbert.
John Carlton was among the first copywriters to write an infomercial for television. He's had 2 and 3 page ads repeatedly in Men's Health Magazine, Golf Digest, Men's Journal, Muscle & Fitness etc.
John has done it all. From a true-life, hitchhiking hippie to a corporate spy, in hot spots like Silicon Valley, Miami Beach and Hollywood.
In his prolific career, John has promoted nearly every product or service used by human beings. This staggering list includes top financial advice newsletters, hugely expensive and exclusive marketing seminars, ($7,000 just to attend) how-to-fight instructional videos from Navy Seal commandos and highly-skilled street fighters, golfing advice, plus reams of letters and ads for retail businesses, self-help products, both entrepreneurial and corporate Web sites, doctors, real estate brokers, diets, precious metals, fund raisers and personal letters that have motivated people to change their lives forever.
As always you be the judge, but I definitely highly recommend his teachings, because great ad copy is the core of all emotional based marketing.
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