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A personal assistantís job involves performing routine errands for clients, such as picking up dry cleaning, buying the dinosaur cake for the little tyke, and so on. With the rise of two-income families, working people nowadays seldom have the time to do lifeís little chores. If you do not mind performing these little tasks and enjoy doing something different each day, this is a business with excellent growth potential.
Creativity and flexibility are the key qualities to establish a successful personal assistant business. You need to have strong affinity with people and a lot of imagination to make ordinary mundane things seem so special, even magically obtain tickets to a sold-out concert that your client craves. Think of yourself as a personal concierge. The most important component of this business is finding your target audience, which often consists of busy executives and working people. To reach this market, you can place ads in your local newspapers, write an article about this service, and send press releases to generate publicity for your business. You can also choose to personally visit a lot of businesses and drop off your brochure.
Start-up costs can range from $500 to $2,500, depending on the equipment you already have. You will need a computer, fax machine, Internet access, pagers and cell phones. Another possible start-up expense includes the cost of bonding and insurance to protect you in the event of accident, theft or mishap. You can expect to earn gross revenues of $50,000 to $75,000 and up, depending on the services you provide and the clients you target. You can charge clients with a variety of membership fees based on the nature of service and number of requests per month. You can charge for family or individual membership, a corporate membership for companies to give their employees, and a one-time service fee. Remember though, that whatever you purchase for your clients are billed to them.
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